This is a business that failed.

This was a very valuable lesson to me.

It was a second attempt for a friend and I to launch an e-commerce platform,

I suppose the biggest lesson that I personally learnt from this effort was:

“actually pay a professional graphic designer”

Our logo was something we made up ourselves using Gimp

The site itself had its own unique issues, but we invested heavily in it.

We spent a lot of money on ensuring the perfect automated and simplest supply chain management ever.

We spent almost no money on SEO or advertising it.

I wish we could reverse it.

Joshua Ballard is now running his own marketing agency, focussing on inbound marketing, you can see more at Paradox Marketing Adelaide


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