This is a business that failed.
This was a very valuable lesson to me.
It was a second attempt for a friend and I to launch an e-commerce platform,
I suppose the biggest lesson that I personally learnt from this effort was:
“actually pay a professional graphic designer”
Our logo was something we made up ourselves using Gimp
The site itself had its own unique issues, but we invested heavily in it.
We spent a lot of money on ensuring the perfect automated and simplest supply chain management ever.
We spent almost no money on SEO or advertising it.
I wish we could reverse it.
Joshua Ballard is now running his own marketing agency, focussing on inbound marketing, you can see more at Paradox Marketing Adelaide